Evening event · Zurich · 26 November 2026
The Art of Backing Yourself Up
Aha! How did I miss it?
An evening of honest stories about misses and losses – and how we turn them into lessons, hope and momentum.
This event is co-organized by Sales Academy, CMEx by Proxymm Science AG, a proud premium member of Swiss Startup Association.
In collaboration with InnoSource Ventures, Gade Growth Solutions, Chaya Jewellery
At a glance
Thursday, 26 November 2026
17:30–20:30
Chaya Jewellery
Beethovenstrasse 20, 8002 Zurich
includes
Drinks & light bites included
Limited seats – first come, first served.
The theme
Winter is coming!
Join us at Chaya Jewellery as we gather to celebrate the anticipation of winter.
Some love winter; others dread the cold and the long nights. In business and in life, winter can feel gloomy and limiting. How do we find enthusiasm and optimism when things aren't going our way?
We're not happiness experts, but we can share a thing or two about misses and losses – and how we channel hope and gratitude as we savour every moment, take in the lessons and keep going.
We invite you to share your stories too: stories of perseverance and determination, and perhaps the art of turning things in your favour. And if things are still at the status quo, you're welcome too!
What to expect
Real stories from founders.
01
Practical lessons
Money mistakes in a start-up, resilience as a skill, the jump from corporate to founder and personal branding.
02
Your story, too
An open exchange, followed by drinks and networking with founders, professionals and the speakers.
Programme
Three hours, five stories, one good evening.
Thursday, 26 November 2026
17:30–20:30 · Chaya Jewellery, Zurich
17:30–18:00
Arrival & drinks
18:00–18:05
Welcome greeting & self-introduction
18:05–18:25
Money, money, money – what not to do when you're starting up?
Soren Gade · Fractional CFO, CEO/Founder, Gade Growth Solutions
18:25–18:45
Resilience: inherited trait or cultivated skill?
Tanja Eigenmann · Private Wealth Management, Partner EL Capital,
Co-founder Sales Academy
18:45–19:05
My light bulb moments – when did I know I was unemployable?
Mariae Arendayen · Founder/CEO, Proxymm Science,
Co-founder Sales Academy
19:05–19:25
I wish I'd known better! My lessons from corporate to entrepreneurship
Adina Krausz · CEO/Founding Partner, InnoSource Ventures
19:25–19:45
Say it as it is – do I really need personal branding?
Laure Golly · Founder, Olympia Advisory
19:45–20:30
Drinks & networking