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SALES TRAINING · ZURICH

First you must
learn to sell. 

Buyers don't follow a script. Neither should you.

Selling isn't a talent. It's a skill.

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Partners, clients, memberships 

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Upcoming sales trainings / events

The Art of Backing Yourself Up

Date: Thursday, 26 November 2026, 17:30–20:30

Location: Chaya, Beethovenstrasse 20, 8002 Zurich


Topic:
Steady Steps Forward – Entrepreneurs  on Setbacks, Lessons and Perseverance

2-Day Sales Training

Date: Friday & Saturday, 15 & 16 January 2027, 09:00–17:00

Location: Spaces, Uraniastrasse 31, Zurich
 


Topics:
Day 1: Proactive Sales Mindset & Sales Fundamentals
Day 2: Consultative Selling & Strategic Negotiation

Our Mission

Great products don’t sell themselves. People do. 

Many founders build excellent products but were never shown how to sell them.
We want to change this and support Switzerland’s entrepreneur scene.

What we are not

  • A consulting  / training firm that advises on business development or building a sales strategy for you.
     

  • A seminar or training programme that leaves you on your own afterwards. 

What we do

  • We train you hands-on through every stage of your sales process: from sales fundamentals and pipeline development to value creation and how to build long-term strategic relationships.
     

  • We guide you on your own pipeline and your prospect/client relationship growth for six months after the two-day onsite training.

7 out of 10 

Start/scale-ups that close, run out of money. 
Very often because sales never really took off.

The cold and unromantic fact is: a good product with great distribution will almost always beat a great product with poor distribution.

“

Reid Hoffman, co-founder of LinkedIn

For whom

Start-up Founders

Who are still the companies
main sales person

First Sales Hires

Building a sales function

SME Owners

Who want to learn a more structured B2B approach

Professionals 

Who want to increase their income and transition to self-employment

For whom

What you take home: Training & practice on the deals you are working on right now, with feedback in the room and support afterwards.

A clear sales process

Confidence in the conversation

Consultative selling and value creation

A peer network

From first contact to signed deal, structured for your business

Practiced pitches, discovery questions and objection handling

How to build value, trust and long term relationships

Nine out of 10 founders and sellers facing the same challenges like you

Combined experience

35+

years of combined sales expertise in B2B and B2C

3+

profitable businesses founded

25+

years of combined training experience

14+

years of combined experience as entrepreneurs

450+

business leader's & professional education conferences

4

continents: North America, Europe, MENA, APAC

Trainers

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Though Mariae is passionate about being a Hospital Pharmacist as her first job after getting licensed, she felt called to the corporate world of the pharmaceutical industry. Mariae achieved her first sales success at 21 as a pharmaceutical sales representative in the Philippines, reaching 122% of her sales target in just 9 months and ranking in the Top 4 nationwide. She consistently met her semestral target for 2 years before moving to Singapore. While working in the pharmaceutical sector, Mariae leveraged not only her pharmacy knowledge but also her sales, negotiation, and interpersonal skills to get her brands listed on the hospital’s formulary in less than a year (some applications take up to 2 years or more). Mariae consistently used these skills navigating from pharmaceutical sales to academia and consulting. When she took a leap into self-employment, she founded Proxymm Science in Singapore, collaborated with global partners, and kickstarted their medical education tourism portfolio. Since its first year of operation, Proxymm Science consistently stayed profitable, organically growing, without outside funding. She led her team in organizing over 450 continuing medical and professional education conferences globally, collaborating with research and learning institutes, clinicians, Subject Matter Experts, real-world practitioners in the industry, and training and research hospitals in North America, Europe, MENA and the Asia-Pacific. After 10 years, she is spearheading her team making experiential learning in healthcare mainstream and has launched Proxymm Science in Switzerland. While Mariae enjoys the thrill of scaling and growing her team, she is passionate about continuous learning and sharing her industry experience and real-world sales skills with those who need them. Mariae believes that anyone can sell, with the right attitude, tools, and mindset.

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Tanja is a Senior Leader at the intersection of Wealth Management and Entrepreneurship, with 15 years of global experience winning and keeping the trust of some of the world’s most demanding clients. As Head of Global UHNWI Marketing, she led client acquisition initiatives that generated more than CHF 800M in net new assets, selling in one of the most competitive and trust-sensitive markets there is. She built strategic partnerships at WEF Davos, the Monaco Yacht Club and beyond, created thought leadership platforms with key opinion leaders from politics, business, philanthropy and academia, and founded a global Innovation Circle for UHNWI investors, opening doors to senior decision-makers across Switzerland, Asia, MENA and Europe. As an entrepreneur, she knows what it means to sell without a known brand behind you. She co-founded a start-up, took two digital products from zero to market, and secured public-private partnerships with Innosuisse, the International Trade Centre (UN), global certifiers and academia. Her HEC Paris / Oxford Saïd Executive MSc and research thesis on entrepreneurial resilience mechanisms gave her the academic foundation to understand what makes leaders and entrepreneurs thrive under pressure, including the pressure of hearing “no.” She is driven by the belief that the right person in the right role changes everything.

Do you have questions about the programme? Book a short discovery call and find out if this training is right for you/your firm. We're looking forward to talk to you!

Simply click the button and answer a few quick questions – we’ll get back to you within 24 hours. In a short conversation, we’ll see whether the programme is right for you and how it fits your goals.

GUEST EXPERTS

Network of Industry Practitioners

Our trainings are enriched by experienced entrepreneurs and specialists who share hands-on insights from their own fields.

Adina Krausz

Founding Partner & CEO, InnoSource Ventures

Adina leads InnoSource Ventures in Zurich, the independent innovation division of the Swiss family office Toledo Capital, where she is also a board member. With more than two decades in innovation and venture capital, she connects international start-ups with corporates, investors and new markets across Europe, Israel and the US.

Soren Gade

Founder & CEO, Gade Growth CFO Solutions

Soren brings the finance perspective to our trainings and helps founders understand the numbers behind growth.

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